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SHEIN Launches Korean Site, Signs Kim You-Jung as Ambassador

Source: Shein

Seoul, South Korea | Singapore – Global online fashion and lifestyle retailer SHEIN launched a dedicated Korean website,, in late April 2024, demonstrating its commitment to the Korean market. 

The company, headquartered in Singapore, offers various affordable products across multiple categories.

SHEIN's industry-leading on-demand production methodology enables the company to reduce waste and excess inventory, allowing it to pass cost savings directly to customers. 

"We prioritize our customers as the foundation of our business operations, striving to fulfill their demands consistently," stated Bonnie Liu, Head of Marketing for SHEIN Korea.

In addition to the website launch, SHEIN has appointed South Korean actress Kim You-Jung as the global ambassador for its sub-brand, DAZY. DAZY offers a range of versatile Korean fashion looks. 

Kim's curated Spring/Summer 2024 collections are now available exclusively on the SHEIN website.