Seoul, South Korea - LG Electronics (KRX: 066570) announced an increase in sales of its "Affectionate Intelligence" air conditioners, strengthening its position in the AI air conditioner market.
The company's AI-equipped models from its 2024 WHISEN line have seen a 30% year-on-year increase in domestic sales in the first quarter.
LG Electronics has rebranded artificial intelligence (AI) as "Affectionate Intelligence" to emphasize its focus on providing customers with convenience, safety, and care.
The company's AI air conditioners, including the WHISEN Tower II, which accounts for more than 70% of total AI air conditioner sales in the first quarter, feature an "AI Smart Care" function that analyzes the room and adjusts wind strength and direction to optimize comfort.
LG's WHISEN AI air conditioners include various clean management functions such as Filter Clean Bot, ultra-fine filters, and UV LED fan sterilization.
According to the press release, the company's "Home Appliance Subscription Service" has contributed to the popularity of its AI air conditioners, especially among younger generations who are familiar with subscribing to products and services.
