Seoul, South Korea - LG Electronics (KRX: 066570) has introduced its new built-in kitchen package at IFA 2023, targeting the European market with the theme of "a better culinary life for all."
The product launch underscores LG Electronics' interest in energy efficiency, functionality, and design, in line with the company's expansion plan in North America and Europe.
Why It Matters
The launch represents LG Electronics' strategy to strengthen its position in the European built-in and global home appliance markets, reflecting broader trends in energy efficiency and innovative design.
The focus on the European market comes at a time when the region accounts for a significant share of the global home appliance industry.
The Key Points
- InstaView Oven: The 24" oven has an A++ energy efficiency rating and features a four-layer glass door and LG Electronics InstaView technology to minimize heat loss. Offers special cooking settings such as steaming, sous vide, and air frying, and EasyClean™ feature for easy cleaning.
- QuadWash Dishwasher: Rated A for energy efficiency, this dishwasher features LG Electronics' Inverter Direct Drive motor and TrueSteam™ technology. Wi-Fi enabled, this appliance can connect to the LG ThinQ™ app for control and monitoring.
- Downdraft Induction Oven: LG Electronics' induction oven features a built-in downdraft and hood ventilation system to manage smoke and steam effectively. Slide-type touch controls contribute to the minimalist look, in keeping with the aesthetics of the new packaging.
- Awards: The kitchen package won the 2023 iF Design Award and a 2023 Red Dot Award.
The Big Picture
The unveiled built-in kitchen package is part of LG Electronics' broader push to become a leading player in the home appliance market, especially in the European region.
The new products emphasize energy efficiency and user-friendly features, following broader industry trends.
The launch supports LG Electronics' vision to expand its presence in the built-in home appliance market, targeting regions that account for more than 70% of the global market.
The products will be displayed at IFA 2023, September 1-5, in Berlin, where visitors can experience the new offerings.
