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New Mini-App in PayPay: ZOZOTOWN Yahoo Store

Source: LINE Yahoo Corporation

Tokyo, Japan - PayPay Corporation, LINE Yahoo Corporation, and ZOZO Corporation have added "ZOZOTOWN Yahoo Store" to the PayPay mobile application.

Why it matters: 

As the companies under the umbrella of Z Holdings have now become LINE Yahoo Corporation, the acceleration of integration shows progress. 

It is also a significant move as a fintech integrating eCommerce services. 

The Key Points

  • The new feature also introduces a rewards system to increase user interaction with the app. Customers can earn up to 2% back in PayPay points on purchases. 

  • Those with a Yahoo! premium membership receive an additional 2%, and purchases over 3,000 yen are eligible for 10% PayPay points cashback.

  • To celebrate the integration, a one-day event called "Serious ZOZO Festival" is scheduled for October 15, 2023. During this event, customers can earn up to 25% back in PayPay points, with a cap of JPY 1,000 for orders over JPY 3,000. In addition, 20,000 coupons of JPY 1,500 each will be made available on a first-come, first-served basis.

What else?

The mini-app uses algorithms to generate personalized item suggestions, supplemented by visual aids and user reviews.

The goal is to help users make data-driven fashion decisions.

Beyond this integration, PayPay intends to evolve into a "super app" by adding other financial services, such as wealth management and insurance. 

PayPay and its partners, LINE Yahoo and ZOZO, express their commitment to future collaborations to leverage group synergies to enhance the user experience and drive business growth.