Toss Feed Hits 50M Views: Financial Literacy Platform Soars

Seoul, South Korea—Viva Republica, operator of the mobile financial service 'Toss,' announced on Monday that its content platform 'Toss Feed' has surpassed 50 million cumulative views.

Launched in May 2018 as Toss's official blog, Toss Feed has evolved from a channel for company news into a comprehensive financial and economic content platform. 

The platform reached the 50 million view milestone in May 2024, just 11 months after hitting 30 million views in June 2023.

A recent reader survey revealed that 63.7% of respondents access Toss Feed daily. 

The most popular content categories were financial and economic information (60.1%) and the latest financial news (45%).

Toss has recently revamped the mobile interface of Toss Feed, focusing on 'This Week's Content' and 'Most Viewed Content This Week'. 

The company has also added features such as comments and likes to enhance reader engagement.

A Toss representative stated, "Toss Feed has established itself as a content platform that connects finance, economics, and daily life. We will continue strengthening communication with readers and striving to provide higher-quality content."

This development signals Toss's strategic expansion beyond mobile payments into financial education, potentially strengthening its position in the competitive fintech landscape.

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