Los Angeles, CA, USA / Seoul, South Korea - LG Electronics has partnered with Hyundai Motor Group's luxury brand Genesis to provide its webOS automotive operating system.
It will power the infotainment displays in new Genesis vehicle models.
Why It Matters:
The collaboration between LG Electronics, Hyundai Motor Group, and YouTube to integrate LG's webOS for Automotive into Hyundai's Genesis models could signal trends in in-car entertainment.
The Key Points
- LG will provide its webOS smart TV software to power infotainment in new Genesis models.
- webOS enables streaming media and applications on display screens for the first time in an automotive environment.
- The system aims to recreate the home TV viewing experience in Genesis vehicles.
- LG can refine webOS for automotive use by leveraging its consumer technology expertise.
What they're saying:
"With new software-defined technology, people can conveniently enjoy video content in cars. We'll continue to work with content providers to expand services,"
said Kwon Hae-young, vice president of the Infotainment Development Center at Hyundai Motor Group.
"YouTube supports our goal of better in-car entertainment through integration,"
said Tony Archibong, Managing Director of Global Product Partnerships at YouTube.
"LG continues to develop leading in-car technologies such as webOS,"
said Eun Seok-hyun, president of LG Vehicle Component Solutions Company.
What's next:
LG will optimize webOS for the in-vehicle environment and co-develop new connected features.
More streaming and app services will be added to the Genesis webOS system.
The partners aim to replicate the home viewing experience and provide personalized options.
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