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Dubai Firm Partners with South Korean Travel Tech Start-up

Photo by David Rodrigo / Unsplash

Dubai, UAE / Seoul, South Korea - Dubai-based Seed Group, a company under the private office of Sheikh Saeed bin Ahmed Al Maktoum, has expanded into the hospitality technology market in the Middle East and North Africa through a partnership with South Korean start-up ONDA.

ONDA provides a digital platform for hotels to manage online sales, optimize operations, and drive digital transformation.

The company has a significant presence in South Korea, Thailand, and Taiwan. 

Seed Group CEO Hisham Al Gurg sees the partnership as key to modernizing the travel industry in the MENA region.

The deal gives ONDA access to Seed Group's network in the technology, healthcare, hospitality, and telecommunications sectors, providing a gateway to the Middle East market. 

As part of Seed Group's extensive network, ONDA will have access to resources and connections to navigate the region successfully.