Moloco Invests in Topsort: AI Retail Media Partnership

Redwood City, CA - Moloco has invested strategically in Topsort, an AI-powered retail media infrastructure firm.

The partnership includes integrating Moloco's machine-learning technology into Topsort's global retail media infrastructure.

The collaboration aims to optimize ad personalization and enhance advertisers' customer experience.

Moloco's Commerce Media platform will be the machine learning engine powering Topsort's retail media infrastructure.

Brandon Maultasch, CFO of Moloco, said the company's retail media platform uses deep learning and transformer models to predict user behavior and serve relevant ads.

The integration will enable higher click-through rates, optimized budget utilization, and a seamless customer journey.

According to the companies, customers will be able to increase ad load without sacrificing performance.

Francisco Larrain, CTO and co-founder of Topsort, stated that the new technology will allow retailers to leverage customer data and recommend products similar to Amazon's capabilities.

The investment represents an expansion of Moloco's offerings in the retail media space.

Moloco Commerce Media helps retailers and marketplaces build ML-powered advertising businesses within weeks.

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